Data Deep Dive
Downtown Santa Monica is bounded by the 10 Fwy to the south, Wilshire Blvd. to the north, Ocean Ave. to the west, and Lincoln Blvd. to the east. The district is divided into 5 benefit zones. Property owners are assessed annually based on the zone in which their property is located.
DOWNTOWN SANTA MONICA DOMESTIC CONSUMER PROFILE (2018)
SPEND BY ORIGIN
SPEND BY AGE DISTRIBUTION
US OUTSIDE OF LA
SPEND BY INCOME DISTRIBUTION
SPEND BY BUSINESS TYPE
DOWNTOWN SANTA MONICA WORKFORCE PROFILE (2018)
HOSPITALITY & FOOD SERVICE
Over 3,500 Downtown employees work in hospitality and food services, assisting the millions of visitors and tourists who shop, dine and stay in DTSM each year.
Over a third of DTSM workers are in professional scientific, technical, information services or ats & entertainment sectors that make up the dynamic and growing Silicon Beach.
As an international shopping
destination, Downtown's third largest industry is retail.
TOTAL ANNUAL WAGES, ALL INDUSTRIES
"SILICON BEACH" CONTRIBUTION
DOWNTOWN SANTA MONICA RESIDENT PROFILE
OWN VS. RENT
AVG. HOUSEHOLD INCOME
MEDIAN HOUSEHOLD INCOME
DOWNTOWN SANTA MONICA SALES REVENUE
DOWNTOWN SANTA MONICA RETAIL MIX
Contact DTSM with questions regarding methodology and data sources