Resources
Data Deep Dive
DISTRICT MAP
Downtown Santa Monica is bounded by the 10 Fwy to the south, Wilshire Blvd. to the north, Ocean Ave. to the west, and Lincoln Blvd. to the east. The district is divided into 5 benefit zones. Property owners are assessed annually based on the zone in which their property is located.
DOWNTOWN SANTA MONICA DOMESTIC CONSUMER PROFILE (2018)
SPEND BY ORIGIN
SPEND BY AGE DISTRIBUTION
US OUTSIDE OF LA
SPEND BY INCOME DISTRIBUTION
SPEND BY BUSINESS TYPE
31%
Restaurants
20%
Apparel
15%
Department Stores
11%
Hotels
7%
Specialty
6%
Sports
5%
Computers
4%
Fast Food
DOWNTOWN SANTA MONICA WORKFORCE PROFILE (2018)
Young, up-and-coming singles living big city lifestyles located within top markets
Conventional Gen X families living suburban city lifestyles
Empty-nesting upper middle class households with discretionary income
Mature, upscale couples and singles living in single homes
Young singles living in city centers
Affluent singles and couples living high rise fashionable lives
Wealthy, influential couples & families living in prestigious suburbs
HOSPITALITY & FOOD SERVICE
23%
7,099 Employees
Over 7,000 Downtown employees work in hospitality and food services, assisting the millions of visitors and tourists who shop, dine and stay in DTSM each year.
"SILICON BEACH"
22%
6,711 Employees
Nearly a quarter of DTSM workers are in professional scientific, technical, or information services that make up the dynamic and growing Silicon Beach.
RETAIL
13%
4,058 Employees
As an international shopping
destination, Downtown's third largest industry is retail.
$545,408,224
TOTAL ANNUAL WAGES, ALL INDUSTRIES
"SILICON BEACH" CONTRIBUTION
DOWNTOWN SANTA MONICA RESIDENT PROFILE
4,367
POPULATION (EST.)
3,096
HOUSEHOLDS (EST.)
AGE DISTRIBUTION
SEX
RACE
OWN VS. RENT
VEHICLES
MARITAL STATUS
INCOME DISTRIBUTION
EDUCATION
$89,729
AVG. HOUSEHOLD INCOME
$47,820
MEDIAN HOUSEHOLD INCOME
