Data Deep Dive
Downtown Santa Monica is bounded by the 10 Fwy to the south, Wilshire Blvd. to the north, Ocean Ave. to the west, and Lincoln Blvd. to the east. The district is divided into 5 benefit zones. Property owners are assessed annually based on the zone in which their property is located.
DOWNTOWN SANTA MONICA DOMESTIC CONSUMER PROFILE (2018)
SPEND BY ORIGIN
SPEND BY AGE DISTRIBUTION
US OUTSIDE OF LA
SPEND BY INCOME DISTRIBUTION
SPEND BY BUSINESS TYPE
DOWNTOWN SANTA MONICA WORKFORCE PROFILE (2018)
HOSPITALITY & FOOD SERVICE
Over 7,000 Downtown employees work in hospitality and food services, assisting the millions of visitors and tourists who shop, dine and stay in DTSM each year.
Nearly a quarter of DTSM workers are in professional scientific, technical, or information services that make up the dynamic and growing Silicon Beach.
As an international shopping
destination, Downtown's third largest industry is retail.