Resources

Data Deep Dive

Geography Mobility Demographics Real Estate Hospitality Retail

Geography

DISTRICT MAP

Downtown Santa Monica is bounded by the 10 Fwy to the south, Wilshire Blvd. to the north, Ocean Ave. to the west, and Lincoln Blvd. to the east. The district is divided into 5 benefit zones. Property owners are assessed annually based on the zone in which their property is located.

Mobility

THIRD STREET PROMENADE PEDESTRIAN IMPRESSIONS*

MONTHLY PEDESTRIAN IMPRESSIONS (3-BLOCK AVG.)

* Represents the frequency of pedestrians passing a fixed location and should not be interpreted as a count of unique individuals

24,085

AVG. WEEKDAY PEDESTRIAN IMPRESSIONS (2018)

35,349

AVG. WEEKEND PEDESTRIAN IMPRESSIONS (2018)

49,048

AVG. PEDESTRIAN IMPRESSIONS ON HIGHEST DAY (BLACK FRIDAY 11/23/18)

9,946,567

TOTAL PEDESTRIAN IMPRESSIONS (2018)

DOWNTOWN SANTA MONICA PARKING SUMMARY

6,149

PUBLIC PARKING STRUCTURE CAPACITY
(11 STRUCTURES)

65%

AVG. DAILY PEAK OCCUPANCY (2018)

PARKING STRUCTURE AVG. DAILY PEAK OCCUPANCY (2018)

*SOURCE: CITY OF SANTA MONICA, PARKING OPERATIONS.

Demographics

DOWNTOWN SANTA MONICA DOMESTIC CONSUMER PROFILE (2018)

SPEND BY ORIGIN

SPEND BY AGE DISTRIBUTION

US OUTSIDE OF LA

SPEND BY INCOME DISTRIBUTION

SPEND BY BUSINESS TYPE

31% Restaurants

20% Apparel

15% Department Stores

11% Hotels

7% Specialty

6% Sports

5% Computers

4% Fast Food

DOWNTOWN SANTA MONICA WORKFORCE PROFILE (2018)

$50,000-$74,999

13.3%

25-35

URBAN EDGE

Young, up-and-coming singles living big city lifestyles located within top markets

$50,000-$74,999

8.2%

36-65

STEADFAST CONVENTIONALISTS

Conventional Gen X families living suburban city lifestyles

$50,000-$74,999

6.9%

51-65

FULL POCKETS, EMPTY NESTS

Empty-nesting upper middle class households with discretionary income

$50,000-$199,999

6.6%

66-75

SILVER SOPHISTICATES

Mature, upscale couples and singles living in single homes

$15,000-49,999

6.3%

19-35

STRIVING SINGLE SCENE

Young singles living in city centers

>$250,000

6.1%

36-65

JET SET URBANITES

Affluent singles and couples living high rise fashionable lives

>$250,000

5.4%

51-65

AMERICAN ROYALTY

Wealthy, influential couples & families living in prestigious suburbs

TOP INDUSTRY SEGMENTS

HOSPITALITY & FOOD SERVICE

23%

7,099 Employees

Over 7,000 Downtown employees work in hospitality and food services, assisting the millions of visitors and tourists who shop, dine and stay in DTSM each year.

"SILICON BEACH"

22%

6,711 Employees

Nearly a quarter of DTSM workers are in professional scientific, technical, or information services that make up the dynamic and growing Silicon Beach.