Resources
Data Deep Dive
Geography
DISTRICT MAP

Downtown Santa Monica is bounded by the 10 Fwy to the south, Wilshire Blvd. to the north, Ocean Ave. to the west, and Lincoln Blvd. to the east. The district is divided into 5 benefit zones. Property owners are assessed annually based on the zone in which their property is located.
Mobility
Demographics
DOWNTOWN SANTA MONICA DOMESTIC CONSUMER PROFILE (2018)
SPEND BY ORIGIN
SPEND BY AGE DISTRIBUTION
US OUTSIDE OF LA
SPEND BY INCOME DISTRIBUTION
SPEND BY BUSINESS TYPE
DOWNTOWN SANTA MONICA WORKFORCE PROFILE (2018)
TOP INDUSTRY SEGMENTS
HOSPITALITY & FOOD SERVICE
23%
7,099 Employees
Over 7,000 Downtown employees work in hospitality and food services, assisting the millions of visitors and tourists who shop, dine and stay in DTSM each year.
"SILICON BEACH"
22%
6,711 Employees
Nearly a quarter of DTSM workers are in professional scientific, technical, or information services that make up the dynamic and growing Silicon Beach.
RETAIL
13%
4,058 Employees
As an international shopping
destination, Downtown's third largest industry is retail.
30,337
WAGE BREAK DOWN
$545,408,224
TOTAL ANNUAL WAGES, ALL INDUSTRIES
"SILICON BEACH" CONTRIBUTION
TOP EMPLOYERS & NUMBER OF EMPLOYEES
493
Fairmont Miramar Hotel
400
PatientPop Inc.
323
ZipRecruiter Inc.
278
Gap, Inc. (Banana Republic, Gap, Old Navy)
263
Macerich Company, The
250
Santa Monica Proper Hotel
259
Nordstrom
182
Wilshire Associates, Inc.
148
Apple Inc.
129
Burke Williams Spa
129
Fair
126
GumGum Inc
123
Bloomingdales
120
True Food Kitchen
115
Dimensional Fund Advisors
113
Del Frisco's Grille
DOWNTOWN SANTA MONICA RESIDENT PROFILE
4,367
POPULATION (EST.)
3,096
HOUSEHOLDS (EST.)
AGE DISTRIBUTION
SEX
RACE
OWN VS. RENT
VEHICLES
MARITAL STATUS
INCOME DISTRIBUTION
EDUCATION
$89,729
AVG. HOUSEHOLD INCOME
$47,820
MEDIAN HOUSEHOLD INCOME
Real Estate
Hospitality
Retail